Attracting more students to attend University of Oregon Baseball Games on a regular basis.
Students of all ages but primarily freshmen and sophomores. They are the most likely to attend baseball games because they are willing to experience new things on campus and have never been to a game before.
College students love partying but hate being left out. If all of their friends are having a good time, they must be involved as well.
Through the power of FOMO (fear of missing out), position University of Oregon baseball games as a party that students can't afford to miss.
Design: Aven-itza De Primavera