CHALLENGE

Attracting more students to attend University of Oregon Baseball Games on a regular basis. 

AUDIENCE

Students of all ages but primarily freshmen and sophomores. They are the most likely to attend baseball games because they are willing to experience new things on campus and have never been to a game before. 

TRUTH

College students love partying but hate being left out. If all of their friends are having a good time, they must be involved as well. 

STRATEGY

Through the power of FOMO (fear of missing out), position University of Oregon baseball games as a party that students can't afford to miss. 

 

Design: Aven-itza De Primavera

EXPERIENTIAL:

MERCHANDISE:

DISPLAY: