CHALLENGE

Selecting a subculture within our community and pairing it with a brand that would benefit the subculture. This positive impact includes improving the reputation, expanding the community, and connecting members of the subculture. 

AUDIENCE

An individual belonging to a community of passionate shoe collectors who thrive from selling, buying and discussing sneakers. Sneakerheads contain their own traits, interests, perspectives and values that allow them to differentiate from other fashioners.

TRUTH

Sneakerheads are associated with negative connotations such as wasting money, non-observant to societal problems, and to being an essential reason behind youth on youth murders in America.

STRATEGY

Weave the history and culture of the sneakerhead community with its musical and athletic influences through an application. 

        

Design: Gabrielle Gomez