CHALLENGE

Position Chow as the premier burger restaurant in Springfield, Oregon. They have an 80% return rate but are struggling to attract new customers. 

AUDIENCE

Foodies seeking experiences through flavor. They focus on ingredients and taste while spending their free time searching for gastronomic delights. They are always willing to try new foods, while telling you about a restaurants local ingredients. 

TRUTH

Foodies make it their mission to try new restaurants and cuisines as early and frequently as possible. They pride themselves on being the "first," and knowing great food when they taste it. Self-defined foodies are willing to pay a premium for unique and speciality foods.

STRATEGY

Chow provides unforged culinary territory for foodies to claim.

 

Design: Macaihah Broussard

Copy: Caleb Couturie

 

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